The BikeBoard Rolls out on boxes of Kraft Macaroni & Cheese

PITTSBURGH, PA. - Kraft Foods is serving the BikeBoard as a compliment to its "cheesiest" product. Last year, the BikeBoard was featured in packaging and advertisements for Kraft Foods' Capri Sun fruit drinks. Now, the BikeBoard is appearing on boxes of Kraft Foods' Macaroni & Cheese.

The BikeBoard's prominence in Kraft's packaging and advertising speaks to the product's success. George Davison, CEO of Davison, is delighted to see the company's product on the back of Kraft's famous blue and yellow boxes. "It just amazes me to see our product there, on a box of Kraft Macaroni & Cheese, illustrated with all of the vibrancy and playfulness that makes it so distinctive," says George Davison.

Davison, a Pittsburgh-based product design company, was responsible for creating this novel product. Southern California native, John Iavarone, came to Davison with an idea for a hybrid sport product that could mimic the sensation of surfing. Iavarone's idea was transformed into reality through Davison's trademarked product development process. This skateboard and bicycle hybrid won an Industrial Design Excellence Award (IDEA) from the Industrial Designers Society of America, and was featured in BusinessWeek magazine.

Currently manufactured and distributed by The BikeBoard Company, LLC., the BikeBoard is one of Davison's most popular products. It has sold in various sporting goods and toy store chains and has appeared on ABC'S "Extreme Makeover: Home Edition," "The Gear Guru," "American Chopper," and in the 2005 remake of "The Bad News Bears."

Davison is a new product development company that helps inventors, corporations and entrepreneurs. The company's services include research, industrial design, video, animation, product samples, packaging, presentation and royalty management. Learn more at http://www.davison54.com/.

Davison Client featured in Richmond Times-Dispatch article

Elvis Presley established himself as an American musical icon with hits such as “Hound Dog” and “Jailhouse Rock.” Davison client Joe Milliker is hoping for his own hit with a phone designed to resemble Elvis. Read Greg Edwards’ article on “The King” telephone, published yesterday in the Richmond Times-Dispatch.

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New Davison product for Back to School

Introducing the Dorm Rack

With the success of the Cap Rack, Adjust a Hooks, and Purse Rack, selling over 1 Million Units combined to date, it is time for us to announce our newest over the door storage unit the Dorm Rack. As millions of students are heading back to their dorms, this new product will help them create more room in the little space that they live in throughout the school year. As it makes its way into the stores, we will let you know where to buy it